The ideal male consumer is +25 and up years of age. He is accomplished, successful and stylish.
The Machicao man is a man in demand and in the prime of his career. His jet setting lifestyle affords him many opportunities. He makes frequent appearances at VIP & Philanthropic events around the world.
Given his demanding schedule and lifestyle the Machicao man makes purchase decisions based on convenience and quality and often shops in mid to high end department and specialty stores with good customer service.