Developed in Barcelona, Spain, in 2013 after six months of hard word, flying back and forward between Charlotte and the Spanish city, Machicao Essence was introduced to expand the growing brand of MACHICAO COUTURE LLC. Coming off a major victory of winning the highly coveted «Best New Designer» award at Tiffany’s Fashion Week, Machicao saw the need to create a new product line. After 6 months of production Machicao Essence was introduced to the world.
It was a lengthy process to reach the high transparency of the surlyn bottle tops. Machicao only uses high quality materials and refined glass to maintain the brand integrity and exclusive packaging by using artisanal methods.
In addition, we conducted a market study in United States with more than 3.500 people to obtain the final fragrance.